Friday, 22 August 2014

Graphic Design: Cookbook revamp

Objective: Redesign an old cookbook from pure text to a modern design that would be appealing to a wide audience range. Create recipe spreads that are visually appealing but are also straight forward to follow and easy to understand.
Tools used: Indesign
Brief: My concept was to create a more fun and energetic look that I felt would engage not only coffee lovers, but other readers who find the delicious images and the draw of over 100 recipes eye-catching. By using full spread photos, it became more reader friendly version by breaking up the text clusters without having it look too fragmented or like an empty page.

















No comments:

Post a Comment